Multiple Authors
When readers create their temporary texts through Web sessions, they likely encounter many authors, voices, perspectives, arguments. In print, it is also dangerous to assume your work is not affected by the work of other authors. However, on the Web, when readers create arguments, the links between different authors and works is often explicit. For example, in this work, I have provided links to authors with whom I don't necessarily agree (Onar Am or John Tolva, for example). With a simple click, you can see their work, and in effect, these arguments become part of your temporary argument. Very quickly and without much effort, multiple authors have their say about a certain subject.
Reader Control 
Competing for Attention
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