The Technology of Text Construction

"The technology of text construction is, in some respects, nothing new. It simply extends an approach to reading and writing that has had broad currency since the 1960s: reader response theory. What Wolfgang Iser asserts of conventional writing is fundamentally true of hypertext--the textual object is "virtual in character, as it cannot be reduced to the reality of the text [the physical artifact] or to the subjectivity of the reader, and it is from this virtuality that it achieves its dynamism" (*) Hypertext represents an evolutionary outgrowth of late-modern textuality." (Moulthrop and Kaplan "They Became What They Beheld" 220-21).

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