"Losing" Readers in Open Hypertexts
"[A] web-server wishes to keep the user's attention inside it. If the web-server is very *open* it is very likely that the user will diverge from the server. We may see this in terms of survival in the attention of the user. If the user moves to a node which is inside the server then the server has managed to survive in his attention. If however he moves out of the server and does not come back then the server has failed to reproduce itself. It is therefore obvious that a server needs to protect itself from divergence in order to reproduce"(Onar Am Cyberspace and the Structure of Knowledge ).
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