Profile

Tom Formaro has been active in high tech for over ten years. In 1994, he started as a technical writer with CE Software. A year later at Cimtechnologies Corporation, he created their first web site. As part of completing his Master's degree at Iowa State University in 1996, Tom wrote a thesis – Argumentation on the World Wide Web: Challenging Traditional Notions of Communication – which explores how hypertext affects the way we make arguments. It has been cited by (and linked from) a number of websites, and has been quoted in two books on the subject of the Internet and its impact on communication.

In 1996 Tom became the first to hold the title of Webmaster at CE Software. Since then he has managed several websites, from small software companies like Cygnus Solutions, to large firms such as a division of Lucent Technologies. At International Network Services (INS) he managed both internal and external websites. He has also been deeply involved in the re-design of dozens of websites.

As Web Programs Manager at Cygnus, Tom added Internet marketing to his capabilities, handling marketing programs such as direct email campaigns. As Internet Marketing Manager at INS, he managed e-mail campaigns, opt-in announcement lists, banner ad placement, newsletter sponsorships and web seminar programs. In addition to managing their external website, he created campaign landing pages, and a monthly e-newsletter.

This culmination of experience has taught Tom to focus on net results and not to rely on the status quo or the latest fad in web design. His measurement of success is to help professionals and companies meet their growth objectives by focusing on what's right for each unique business.