The right words motivate people. Get them to do something. Feel something. That's where I come in. I get to the heart of your products, services, or ideas. I then craft the message so people will see the value of what you offer. And when they see that value, they'll respond. They'll go from prospects to clients, customers, donors, supporters.

5 Reasons You'll Love Working With Me

Put my expertise to work for you! Ad copy Web copy Press releases E-mail campaigns Brochures Case studies/Success stories Sales letters Articles Technical documentation

#1 - I do everything I can to make you look good.
As a freelance writer, my job is to make you look good. To show off what you've got. To tell the world who you are and what you do in a way that makes people pay attention. Whether your company or organization has been around for decades or if you're just starting out, you've worked hard to create something you want people to know about. I can tell your story, and ultimately help improve your bottom line.

#2 - I make your life easier.
You're juggling a lot. Yes, maybe you could crank out that customer e-mail or letter, update the web copy, put together that newsletter, but why make yourself any busier? I don't have to work out this quarter's budget for trade shows, direct mail, head count. I don't have a problem child on my team in need of some serious coaching (you know, the one who spent half the day on the phone trying to find a jester costume for the Renaissance Fair this weekend). All I have to put my energy into is your piece and making it the most effective it can be.

#3 - I know when to use "who" and "whom," and my modifiers never get misplaced.
Come on, everyone gets jazzed about good grammar, right? Okay, probably not everyone, except the odd (and by "odd," I mean "occasional") copywriter. And even though your customers or prospects might not be word nerds, they'll appreciate the simple elegance of a well-crafted and fundamentally sound sentence. So don't you want your copy to be dead solid grammatically? Even when it's breaking the rules?

#4 - I keep it simple.
Even the most complex ideas can be expressed simply. Albert Einstein said, "If you can't explain it simply, you don't understand it well enough." I always strive to say what you want to say in the most straightforward way.

#5 - I know when enough is enough.

Give me a call and let's talk about how I can participate in your success.

And if I haven't done enough to convince you, here's a haiku:

Words on page and screen
Meaning, and flow, and feeling
Heart of writer sings